Augmented Reality (AR)

What is Augmented Reality?

Augmented Reality (AR) overlays digital content onto the real world, enhancing what the user sees without replacing it. AR experiences are typically viewed through smartphones, tablets, or lightweight glasses.

Unlike MR, AR does not require deep understanding of the environment — digital elements may appear fixed to the screen rather than the physical world.

Key Characteristics

Real-world view remains visible
Digital overlays: Text, images, or 3D objects added to reality
Accessible hardware: Often works on mobile devices
Light interaction: Tap, swipe, or simple gestures

Common Devices

Smartphones and tablets
AR smart glasses (e.g., Snap Spectacles)

Real-World Use Cases

Navigation: Directions overlaid on streets
Retail: Virtual try-ons and product previews
Education: Interactive learning visuals
Marketing: Filters, effects, and branded experiences

Strengths and Limitations

Strengths

Easy to access
No isolation from surroundings
Large existing user base

Limitations